Eligibility: The nominations in this category will demonstrate how the retail brand campaign has met the demands of consistent messaging across different media channels. The honour will recognize marketing or advertising campaigns undertaken by retailers employing a highly creative and innovative approach across multiple channels that have resulted in commercial success.
Eligibility: This honour will recognise an E-Commerce retailer who has been able to enhance multiple retail channels by integrating digital technology and information, and will celebrate an online retailer who has been able to successful reproduce human, personalised experiences normally offered by in-store shopping -Online.
Eligibility: This category is open to a retailer who has implemented futuristic initiatives to increase customer loyalty and satisfaction. Focus will be both on the use technology as well as personnel-led services to enhance customer experience, either online, in-store or both. The entries will demonstrate how this initiative has made the shopping experience more convenient, rewarding, and inspiring. The jury will be looking for evidence of how the shopping experience was improved due to the customer-retention initiative, as well as the level of innovation that makes the initiative stand out.
Eligibility: This honour will recognise those retailers who have successfully focussed on the transformation of their business model, rethought their leadership styles and corporate culture, embraced partnerships and collaboration, and dynamically changed the business for the better.
Eligibility: Nominations under this category will demonstrate a solution implemented by a retailer that has actioned omnichannel strategies in the holistic sense of the term. A solution that helped the retailer to execute a truly omnichannel approach, in terms of seamless customer experience, easy deployment of back-end systems across all operations and the ability to gather and analyse data from all areas of the business will be considered by the jury.
Eligibility: This category will recognize outstanding new store design concepts across all retail formats, operating in the Middle East. Open to all retail sectors and store sizes that have opened in the last 12 months. Successful entries will demonstrate how the store design is delivering an interesting and exciting shopping journey for the customer and enhancing the retail brand experience.
Eligibility: This category will recognize an outstanding homegrown or international restaurant/chain in Middle East that has shown remarkable success in not only profitable expansion of its operations and winning customer confidence but also by developing strategies to stay relevant in the future. Successful entries would have taken new initiatives to transform operations in an impactful manner that has drawn the attention of customers and the industry alike.
Eligibility: This category will recognize an outstanding homegrown or international retail chain in the Middle East retailing beauty & personal care products and wellness products, that have shown remarkable success in the profitable expansion of its retail operations and winning customer confidence.
Eligibility: This honour will recognize an outstanding homegrown leisure, entertainment & Cinema operating in MENA, which has shown remarkable success in the expansion of its popularity, number of outlets, increasing profitability, building loyalty, attracting more customers by means of attractive campaigns and promotions and winning customer confidence by undertaking strict health and safety measures.
Eligibility: Retailers demonstrating examples of excellence on a wide range of ‘conscious’ matters can nominate for their outstanding achievements. Nominees will be judged on ‘going beyond regulatory compliances’ – from ethical sourcing and product safety to environmental initiatives as well as workforce care, community support projects and regeneration.
Eligibility: This category will recognize an outstanding homegrown or international chain in MENA offering pharmacy and healthcare services and has shown remarkable success in the profitable expansion of its retail operations and winning customer confidence.
Eligibility: This category will recognize an outstanding homegrown or international retail chain in in MENA dealing in fashion and accessories that has successfully worked on fashion merchandise and pushed customers to shop contemporary fashion more frequently. The chain would have also shown remarkable success in the profitable expansion of its retail operations and winning customer confidence.
Eligibility: This honour will recognize an outstanding homegrown or international retail chain in the Middle East dealing in home & housewares that has shown remarkable success in the profitable expansion of its retail operations and winning customer confidence. *Winner of this category will directly qualify for GIA awards.
Eligibility: This category will recognize an outstanding homegrown or international retail chain in in MENA dealing in footwear & accessories that has shown remarkable success in the profitable expansion of its retail operations and winning customer confidence.
Eligibility: This category will recognize an outstanding homegrown or international retail chain in MENA dealing in food and grocery that has shown remarkable success in the profitable expansion of its retail operations and winning customer confidence.
Eligibility: This category will recognize a retailer who has implemented an innovative piece of in-store technology within its retail store online or offline or both. This could range from a new EPoS system, self-checkout service, kiosk, touchscreen or mobile till point, to virtual fitting room technology or in-store customer ordering. The winning entry will be able to demonstrate how such technology has improved the company’s business.
Eligibility: This category will recognize retailers that are redefining rules of customer experience and engagement, leading the process of the evolving purpose of the store, and are offering extraordinary shopping journeys that are leaving both customers as well as the rest of the ecosystem awestruck. Some other key considerations would include implementation of innovations and emerging tech in-store, store design, convergence of content and commerce, and other brand activations.
Eligibility: Metaverse, NFT, AI/AR/VR/XR adopters that have gone the extra mile to bring emerging tech driven innovation to MENA’s retail environment (across Brick & Mortar and E-commerce) will get recognised for this category.
Eligibility: This category will recognize a new retail concept, store or organisation that has made its mark in the region in the last 5 years. Key considerations include brand visibility, customer affinity, expansion and growth, innovation in concept, and experiential offerings.
Eligibility: This category celebrates an exceptional journey and approach put forward by retailers who want to woo customers with value. The category is analysed through the product range, brand proposition, price tag, USP, convenience for the customer, and going that extra mile to offer value to the customer from store to online and much more.
Eligibility: This Category recognizes retailers who have successfully broadened their market presence. Eligible nominees should demonstrate significant growth through new store openings, geographic expansion, or their strategy of entering new market segments, showcasing innovative strategies and impactful execution in their expansion efforts.
Eligibility: This category honours retailers who originated within the digital retail ecosystem with digital-first ethos, but have eventually expanded into the Brick & Mortar ecosystem and have successfully expanded offline, blending digital innovation with in-store experiences. Eligible nominees should demonstrate their digital-first strength alongside omnichannel capabilities, how they are working to juxtapose online and offline customer interactions with ease, enhancing overall retail engagement.
![](https://www.saudiretailforum.com/wp-content/uploads/2023/11/retailme-logo-ksa2.png)
PRESENTING THE OSCARS OF RETAIL
KSA’S MOST COVETED AWARDS FOR EXCELLENCE IN RETAIL
INNOVATION AND PIONEERING INITIATIVES