Today’s consumer values memorable experiences. Together, we’ll explore how to create retail experiences that resonate with local preferences and can evolve into global benchmarks, building lasting connections and loyalty.

In a market that values sustainability and smart spending, we’ll discuss how brands can grow by blending global influences with the Kingdom’s rich traditions without compromising on quality.

Retailers must innovate to stay relevant in Saudi Arabia’s evolving market. It is the right time to explore how to balance cultural heritage with cutting-edge innovations in retail formats, products, and experiences.

Saudi consumers are changing fast. We firmly believe that retailers must collaborate to keep pace with shifting demands instead of competing. At SRF 2024, we’ll focus on uniting efforts to meet evolving consumer needs.

As digital transformation accelerates, technology is reshaping every aspect of retail. At SRF we’ll have discussions on how AI, automation, and other tech innovations can give retailers a competitive edge in Saudi Arabia’s dynamic landscape.